In today’s knowledge economy a company’s value mainly resides in its intellectual assets such as know-how, expertise, and trade secrets. Chief amongst these intellectual assets is the company’s intellectual property rights (IP) such as patents, trademarks, and designs.
Simply applying for and obtaining IP rights does not in itself create or add commercial value.
IP rights can be costly to secure and they need to be aligned with the business strategy if they are to be seen as anything other than on-going legal expenses with little or no upside.
Alignment of the company’s IP with its value proposition and future-proofing the evolution of the business is the domain of the IP Strategist.